Asda slashes essential food prices to 50p‘Making the Poundshop and Aldi look expensive’

02 January 2014

Asda has cut the price of a range of everyday items to 50p in an attempt to strike an early blow in the 2014 supermarket price war.

With a wide variety of cupboard fillers now only 50p at Asda, this could be the perfect time to stock up on goods for the year ahead.

To give you an even better chance of reducing your food bills in 2014, we've also compiled a handy guide of .

What can you save money on?

Tins of Heinz soups, Napolina chopped tomatoes and Ambrosia custard, as well as treats such as Oreo Cookies and Fox’s Golden Creams are among the hundreds of items reduced to 50p in Asda’s latest promotion. 

If you are currently on a post-Christmas health kick, you'll be pleased to hear that Asda has also reduced the prices of several fresh products with mangoes, lettuce and kiwis among the items now available for 50p.

Asda's chief merchandising officer for food Barry Williams claims that the supermarket is 'even making the Poundshop and Aldi look expensive' with its new pricing campaign. 

Cut your food bills in 2014

Supermarket price wars do provide real opportunities for savings and it can be worth stocking up on everyday essentials when these promotions appear. For example, you can save 39p on each tin of Heinz tomato soup you buy in Asda for 50p, as they are currently 89p each in Tesco, Waitrose and Sainsbury’s.

However, when it comes to pricing it is still important to shop around and look beyond the marketing patter of the supermarkets. For example, while a single 400g can of Napolina chopped tomatoes is currently cheaper at Asda (50p) than at any of its main competitors (it is £1.25 at Tesco and Sainsbury’s), a pack of 4x400g cans can be bought for the same unit price of 50p at Tesco (£2 for 4x400g) and the unit price actually works out cheaper at Morrisons if you buy the 4 pack (£1.89 for 4x400g).

At Which? we have worked tirelessly to expose the major supermarkets pricing strategies and techniques, including the truth about multibuy offers, as well as conducting rigorous research on the best and worst supermarkets for price, quality of fresh produce, customer service and store environment.

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