Shelling out on Easter eggsEaster eggs vs chocolate bars: we reveal the cost

19 March 2014


You might suspect Easter eggs are a more expensive way of buying chocolate. But did you know that you could be paying up to 73% more?

Gram for gram, we compared three Easter eggs from some of the biggest chocolate brands with the cost of similar bars – all bought from the same supermarket.

You may be surprised by our results, which revealed mark-ups of up to 73%.

We want supermarkets to introduce clear, consistent unit pricing on food to help people find the best deals. Sign up to our Simple Food Prices campaign now. 

Shelling out more on Easter eggs? 

In our snapshot assessment, we looked at three eggs which were all being sold for £8 at the supermarket we visited:

  • Cadbury Dairy Milk egg with three bars (331g) - gram for gram 73% more expensive than a regular Dairy Milk bar
  • Galaxy egg with four bars (368g) - gram for gram 45% more expensive than a regular Galaxy bar
  • Lindt: Lindor egg with mini eggs (215g) - gram for gram 68% more expensive than a regular Lindor bar

Of course, waking up on Easter Day to a simple bar of chocolate - without all the packaging and moulding - is far less fun than unwrapping an egg. 

But if it's just the chocolate you're after, you will get more for your cash by opting for a straightforward bar. 

If you're a foodie, make sure you check out our food and drink taste test winners.

Make your own Easter egg

So with such large mark-ups, it could be worth thinking twice about shelling out for an egg.

And with egg moulds costing about £4 it might even be worth making your own - the mould would pay for itself once you had made two eggs. 

If you're keen on baking, make sure you check out our stand mixer reviews.

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