Four new Best Buy toasters revealedThe latest Which? toaster testing results are in

06 June 2014


Which? reveals new Best Buy toasters

Over the past two years, we’ve tested toasters costing from less than a fiver to more than £250. Our lab tests reveal whether price reflects quality or if you can get great toast on the cheap.

Our recent results include toasters from premium brand KitchenAid, toasters from well-known kitchen appliance brands Russell Hobbs and Morphy Richards and supermarket own brand toasters from Asda and Sainsbury’s.

And, for the first time in years, we’ve found Best Buy toasters that match with Best Buy kettles.

Which? members can log in to view the full results and check out the 158 toaster reviews we have online. If you’re not yet a member, you can see all our online product reviews by taking out a £1 trial to Which?.

Good value toasters

If you don’t want to fork out too much for your toaster, then we have good news. Three of our Best Buys, including one four-slice model, can be bought for under £40.

And if your budget can stretch a little further, then there are some really stylish-looking models that, while not quite Best Buys, also do a pretty good job at making toast.

How we test toasters

We raised the bar on our toaster testing a couple of years ago, and now think we’ve been too tough. So we’ve re-evaluated our three most recent batches of test results - covering 29 toasters - to reflect what is a realistic result for a good toaster.

A good toaster will turn most of your bread an even, golden brown, time after time. We’ve got four toasters to recommend that can do just this. Toasters should also be quick, but we know it’s toast quality that is most important to you.

Poor toasters are inconsistent and may leave you with patchy or stripy slices, burnt corners or pale edges. Certainly not a good start to the day.

Toaster reviews

Below are the newest nine toasters we’ve tested. Click on the links to read the full reviews (prices typical as of 5 June).

  • Morphy Richards Chroma 221151 £25
  • Russell Hobbs 20700 Wide Slot £21
  • Breville VTT550 £35
  • Morphy Richards Accents 44039 £33
  • Sainsbury’s Kitchen Collection 125438778 £40
  • Hotpoint TT44EAX0 £69
  • Jacob Jensen JBXOS02 £100
  • Magimix 11516 £117
  • Russell Hobbs 14356-56 £50

More on this…

  • How to buy the best toaster – read our advice on how to choose
  • Best Buy breadmakers – the machines that make breadmaking easy
  • Kettle reviews – Best Buys available for under £20