When's the best time to buy your bubbly?Which? reveals Champagne is at its cheapest...

16 December 2014

Champagnes tested by Which?

14 Champagnes went to head to head in our expert tasting - but which came top?

... now! Which? tracked the price of Champagne over a year and discovered that the weeks in the run-up to Christmas and New Year are the best time to get a good deal on Champagne.

We tracked the price of branded Champagne over a year using independent shopping website mysupermarket.co.uk and found that, if you shop wisely, you need never pay full price for Champagne. 

Market leader Moët & Chandon is usually £32.50 - it was on offer at £25 for 178 days out of 365 at Asda. But it didn't do as well as other Champagnes in our expert taste test - it's a lot more expensive than our cheapest Best Buy, too. 

So to make sure you're getting the best Champagne as well as a good price, read the results and full tasting notes of our Champagne taste test.

Save money on big brand Champagne

The Champagnes that we tracked were: Lanson Black, Laurent Perrier, Moët & Chandon, Piper Heidsieck and Veuve Clicquot. 

When available, all of these big brand Champagnes on offer at Asda, Morrisons, Sainsbury's Tesco, Waitrose and Ocado in the run-up to last Christmas and New Year.

Between 1st August 2013 and 31st July 2014, Piper Heidsieck (£30) was sold for between £19 and £25 for 191 days at Asda. And between 24th and 31st December 2013, it was on offer for only £15.99 at Sainsbury's.

Supermarket Champagne special offers

It's not only branded Champagne that's on offer. In the past few weeks, our researchers have found Sainsbury's Blanc be Blanc Brut Champagne has been on offer for £18.00 instead of £22.50. And you can save an extra 25% if you buy six bottles.

If you don't want to splash out on Champagne, then watch out for offers on sparkling wine. The Co-operative Prosecco usually costs just under £10 but is currently on offer for £6.66, right up to the beginning of January. But does it taste any good? To find out, read the results of our sparkling wine taste test.

Champagne tasting

It's worth taking advantage of these offers to stock up on Champagne and sparkling wine for any other special occasions in 2015. So make sure you watch our video on how serve Champagne, taste it and - if buying in bulk - store it correctly.


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