Which? urges Government to help consumers save more in 2015One third of consumers are planning to save less

27 December 2014

Hands putting coins into a piggy bank

Which? is calling on the Government to introduce a national savings strategy in 2015 as we find a third of people are planning to save less in the coming months.

The latest findings from the Which? Consumer Insight Tracker show that while nearly half (49%) are worried about their level of savings, a third of people (33%) are planning to save less in the coming months and just one in seven (14%) say they plan to add to their savings in the next year. 

This is despite the number of people who describe the UK economy as good more than tripling since 2012, rising from 8% to 25% and more than a quarter (28%) now saying they expect their finances to improve in the next year.  

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Which? calls for national savings strategy

We found a quarter of people (24%) have no savings at all. Although not everyone can afford to save more or may be prioritising paying down debts, we previously identified that around 14 million people could be encouraged to save more. Of these approximately 2.5 million don’t save but could afford to.

As the economy turns a corner, we’re calling on the Government to do more to support better savings habits next year and by doing so help households that can afford to save improve their ability to cope with financial shocks. In 2015 we want to see a national savings strategy introduced, to be developed with the financial services industry, employers and consumer groups.

Which? executive director, Richard Lloyd, said:

'Not saving enough leaves people more vulnerable to financial shocks. As the economy picks up, the Government must act to develop a national savings strategy.  

'With half the population worried about the size of their savings pot, we also need to see banks and building societies play their part by scrapping the savings trap and freeing savers from poor value accounts.'

Find out more: How to plan an effective budget - see our expert advice 

Scrap the Savings Trap 

Our Scrap the Savings Trap campaign, supported by more than 52,000 people, also calls for banks and building societies to do more to help consumers get the most from their savings, including not letting customers’ money languish in sub-standard savings accounts. 

We also want them to make ISA switching easier and stop leaving customers in the dark about the best return on their savings.

Find out more: Scrap the Savings Trap - sign the petition and help set your savings free

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Which Ltd is an Introducer Appointed Representative of Which? Financial Services Ltd, which is authorised and regulated by the Financial Conduct Authority. Which? Mortgage Advisers, Which? Insurance Advisers and Which? Money Compare are trading names of Which? Financial Services Limited.