Last year’s Black Friday rampage made headlines, when police had to break up brawls between especially enthusiastic bargain hunters. With one month to go until Black Friday 2015, is it worth the hype?
Black Friday has taken the UK by storm in recent years, with retailers working shoppers up into a frenzy by promising to dish out discounts that will start the Christmas shopping season with a bang.
This year’s Black Friday takes place on the 27 November, when the UK is predicted to spend more than £1 billion for the first time. But is it really worth all the hype and how can you spot the real deals from the fake?
This is where Which? comes in. We’ll help you walk away a Black Friday champion with advice from our shopping experts – from how to spot the best deals, to the smartest ways to pay to earn yourself cashback.
Shop smart this Black Friday – head to our expert guide to Black Friday Deals.
Black Friday deals: the good, the bad and the ugly
With shops promising offers galore, there’s no denying that Black Friday could be the perfect time to buy that big ticket appliance you’ve been holding out on. However, last year, we spotted shoppers battling over products that we wouldn’t touch with a bargepole, as we know they don’t score well in our expert tests.
So with so many retailers vying for your cash, you need to make sure you’re clued up and well-prepared if you want to bag yourself a genuine bargain.
Preparation is key; not only will you be less likely to rushing into impulse buying something you don’t really need, you’ll also be able to spot the true discounts on the day.
One way to avoid getting stung by iffy offers is to use which.co.uk to make a shortlist of the products you’re interested in, then keep a track of their prices on the run-up to Black Friday.
For more tips spotting genuine Black Friday bargains, see our guide on how to check if a Black Friday deal is real.
Earn yourself some Black Friday cashback
If you’re going to invest in a new product, whether it’s a TV or a coffee machine, it makes sense to boost your discount by earning some cashback at the same time.
You’ll find some great offers on cashback websites, such as Topcashback or Quidco, if you’re shopping online.
If you’re planning to hit the shops, cash back credit cards can be used to maximise your savings. But make sure you pay off your balance in full at the end of the month, otherwise your interest could cancel out your earnings.