In a shock result, Morrisons was the cheapest supermarket for our basket in February. It unseated long standing champion Asda, which has been cheapest every month since we started tracking in July 2013.
In fact, Morrisons was £23.03, or 13%, cheaper than the most expensive supermarket this month – Waitrose.
But where did Asda come in the rankings and how did it compare with new winner Morrisons?
To find out, go to supermarket prices compared.
The supermarkets in February
February was a busy month for supermarket news. We’ve rounded up the highlights below – which includes Amazon ramping up its challenge to traditional supermarkets.
- Sainsbury’s announced it will phase out multi-buy offers by August, in favour of lower everyday prices. Its customer research showed these offers don’t reflect customers’ shopping habits.
- Morrisons agreed a deal with Amazon to sell fresh, frozen and non-perishable groceries through Amazon’s website later in the year. Previously, Amazon sold groceries but didn’t offer fresh food.
- Aldi announced that it will create 5,000 new jobs and open 80 new stores, as it continues to expand.
- The Co-operative became the fastest growing non-discount supermarket, for the 12 weeks to the end of January, according to Kantar Worldpanel. Its sales increased by 1.4% compared to the same time the year before, but its market share remained the same.
- Tesco was rapped by the Advertising Standards Agency (ASA) for running an advert about its price comparison scheme that said ‘never pay more for your branded shop’. Sainsbury’s challenged whether it was clear enough that there was a minimum purchase before your shopping qualified, as this was in the small print. The ASA upheld the complaint.
What do Sainsbury’s, Tesco. Co-operative’s, Morrisons and Aldi’s customers think of them? Find out in our review of the best and worst supermarkets, which includes the results of our survey of thousands of supermarket shoppers.
Supermarket price comparison schemes
Tesco has changed its price comparison scheme and now deducts money at the till or as you pay the bill online, so should charge the same as Morrisons for our basket. However, you need to buy at least ten items to qualify for the scheme.
It’s not the only supermarket with a price comparison scheme, but many of the others involve vouchers. This is how the different comparisons schemes stack up:
- Asda checks against Tesco, Sainsbury’s, Waitrose or Morrisons. It will give you a voucher for the difference if it isn’t 10% cheaper
- Ocado price matches against Tesco and will give you a voucher for the difference
- Sainsbury’s has a price match for branded items only and compares against Asda
- Tesco checks branded prices only against Asda, Sainsbury’s and Morrisons. It deducts any discount automatically at the till
- Waitrose price matches Tesco on branded items and these are the prices it sells for.
To calculate the average price of our basket, we used data from the independent shopping website Mysupermarket. We include discounts, but not multibuys.