Dyson launches new Supersonic hair dryerDyson goes from vacuums, fans and heaters to hair

27 April 2016

Dyson Supersonic hair dryer

The Dyson Supersonic hair dryer (£299), available from June

Dyson has announced the launch of its first ever beauty product, the Supersonic hair dryer, which you can buy for a hefty £299 from June 2016.

The new high-end hair dryer has four heat settings (including a 'no heat' option), a cold shot and three airflow settings. 

It also has a smoothing nozzle and a diffuser to help you create your chosen style. You magnetically attach these to the hair dryer, which Dyson says make them easier to use and adjust.

The Dyson Supersonic has a more compact design than other hair dryers – the result of Dyson’s aim to solve the problem of bulky hair dryers. But its eye-watering £299 price tag makes it more expensive than any hair dryer we’ve tested. Scroll down to find out why you might want to invest.

We’ll soon be getting our hands on the Dyson hair dryer to find out whether it’s any good, so keep an eye out for our review.

If you’re looking to buy a hair dryer in the meantime, you’ll be glad to know that we’ve found much more affordable Best Buys. The cheapest costs less than £40.

Head to Best Buy hair dryers to bag yourself a bargain.

Dyson Supersonic hair dryer: need to know

Dyson Supersonic hair dryer back view

The motor of the Dyson is in its handle, rather than its head, to keep the hair dryer compact 

You’re going to want to know what you’re paying for if you’re spending £299 on a hair dryer, so we’ve outlined some of its key selling points:

  • V9 digital motor Dyson says this is its smallest, lightest and most advanced digital motor. It claims to work eight times faster than other hair dryer motors, and be half the weight. It’s in the hair dryer’s handle rather than its head, to help reduce the bulk of the hair dryer.
  • Intelligent heat control This aims to help prevent heat damage to hair. A glass bead thermistor is designed to measure the temperature 20 times a second so that the heating element is controlled.
  • Air Multiplier technology Dyson says this hair dryer has a fast but focused airflow. It claims to multiply the air drawn into the motor by three to produce a high pressure, high velocity jet of air.

It also claims to be quiet, which might interest you if you’re put off by noisy hair dryers.

Dyson says that £50 million has gone into the four-year development of the hair dryer, and that 1,010 miles of human hair has been used in testing. That’s the approximate distance between London and Seville, Spain, in a straight line.

The Supersonic hair dryer has a two-year guarantee on parts and labour.

Best hairdryers

You can rely on Best Buy hair dryers to blast your hair dry quickly, and also provide a cool, gentle breeze for more delicate styling.

On top of tough lab tests, we also ask a panel of 22 regular hair dryer users to assess the hair dryers in their own home. They rate how easy to use each one is, whether they found it heavy, and the effect it has on their hair.

All results give us a total test score, which you can use as a guide to the best hair dryers to choose from, and those you should avoid. Head to our hair dryer reviews to make sure you’re not lumbered with a dud.

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