How to save money using the internetMore than eight out of 10 Brits use the web every day

04 August 2016

More than three quarters of British adults have bought goods or services online in 2016 

More than eight out of 10 adults use the internet every day, according to new figures.

Data published by the Office for National Statistics (ONS) suggests that 89% of households in Britain have an internet connection, while 82% of adults browse the web every day. 

Online shopping is one of the nation's most popular web-based activities - more than three quarters (77%) used the web to buy goods or services in 2016. 

Below, we list five ways you can use the internet to save money. 

  • Every month we survey thousands of Which? members to see how they save money on everyday bills, services or purchases. You can see the full range of our members' money-saving tips by trialling Which? Money for two months for £1 

Use price comparison websites

Price comparison websites make it simple to quickly compare financial products from a huge range of providers. They're a useful tool for finding a great deal on services such as car insurance, home insurance, credit cards, personal loans, travel insurance and energy tariffs. 

The Which? comparison website, Which? Money Compare, lets you search hundreds of deals from providers large and small in the credit card, mortgage and savings markets to choose a great deal based on quality of service, as well as cost and benefits.

You can also use our independent switching service, Which? Switch, to compare gas and electricity prices.

Hunt for online-only bargains

Many retailers and restaurants offer online-only discount vouchers on websites such as, or

It's worth checking group-buying websites such as and for deals as well. 

Also, sign up to your favourite retailers' email newsletters and follow their social media accounts, as many offer exclusive deals through these platforms.  

Cashback websites

If you can't find a discount voucher online, check whether the retailer you want to buy from appears on cashback websites, such as or 

These websites pay you a cash reward when you click through from them to buy goods online. If you're off on a summer holiday, you could also earn some significant bonuses by booking your flight and accommodation online through these websites. It's worth checking whether you can sign up to new financial or telecoms services (broadband, car insurance, bank account etc.) through them too. 

A key step to remember is to delete your internet cookies before clicking through to an online retailer. This will help ensure your cashback deal is tracked properly. 

Find out more: cashback sites - how to use these websites to your full advantage   

Haggle in chat rooms

An increasing amount of online retailers are adding chat room services that allow customers to ask questions about specific products before they buy.

Which? has discovered that it's often possible to use these chat rooms to ask for a better deal before you complete the sale. 

Our haggling guide includes a list of online retailers that have added chat room services and highlights those where we managed to successfully negotiate a discount.

Find out more: haggling - find out which retailers are most receptive to online negotiations 

Buy car insurance online

If you're looking to save money on car insurance, it makes sense to buy online. Which? research indicates that it's generally much cheaper than buying over the phone.

Make sure to shop around for the best deal every year, as insurance companies often significantly increase premiums when the time comes to renew. 

Find out more: best and worst car insurance - see our list of Which? Recommended Providers

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Which? Limited is an Introducer Appointed Representative of Which? Financial Services Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 527029). Which? Mortgage Advisers and Which? Money Compare are trading names of Which? Financial Services Limited.