Louise Quinn, Senior Online Marketing Executive, Marketing Online
Louise gained a degree in Business & Marketing before joining Which? She was attracted by our not-for-profit status, but as a respected brand we gave her the confidence that her marketing career would be in good hands. What was it like for a fresh graduate?
“It was quite a steep learning curve at first. Not only did I have to get to grips with the nitty gritty of my role, I had to get used to the way of working. There’s a friendly team at Which?, the culture is all about sharing ideas and people genuinely matter, it’s important for me to interact effectively.
“With encouragement, recognition and regular one-to-ones with my manager, I was promoted after 10 months. I now look after the key area of online acquisition, which is basically finding new and profitable ways to attract new customers to Which? Online. There’s a bit of number crunching involved, that’s part and parcel of the job, but there are plenty of new projects for me to get my teeth into. I enjoy working with external agencies (especially when they invite me to their Christmas dinners!), but they also enjoy working with us. That’s because Which? is always open to innovation and is prepared to think beyond the norm – which is great news for someone like me looking to progress in online marketing.”