Which? Reviews No advertising, no bias, no hidden agenda

Best airlines: Best long-haul airlines

Passengers flying long-haul – defined as any destination beyond Europe and North Africa – are more likely overall to have been satisfied with their airline’s service.

Long-haul airlines
Brand Cleanliness Comfort Value for money Customer Satisfaction Score
Singapore Airlines excellent excellent excellent 85%
Jet Airways excellent excellent excellent 84%
Air New Zealand excellent excellent excellent 80%
El Al good good good 75%
Emirates excellent excellent good 75%
Qatar excellent good excellent 75%
Etihad excellent excellent excellent 70%
bmi (British Midland) excellent good good 70%
Eva Air excellent excellent good 69%
Malaysia Airlines good good good 68%
Zoom Airlines satisfactory good good 68%
Thai Airways International excellent excellent good 66%
Virgin Atlantic good satisfactory satisfactory 66%
Sri Lankan Airlines satisfactory satisfactory satisfactory 63%
KLM satisfactory satisfactory satisfactory 63%
First Choice Airways satisfactory good good 60%
Air Canada satisfactory satisfactory satisfactory 57%
Continental Airlines satisfactory satisfactory satisfactory 57%
Delta Airlines satisfactory satisfactory satisfactory 57%
Kenya Airways good satisfactory satisfactory 57%
British Airways satisfactory good satisfactory 57%
Cathay Pacific good satisfactory satisfactory 57%
Lufthansa satisfactory satisfactory satisfactory 57%
Northwest Airlines satisfactory satisfactory satisfactory 56%
Qantas satisfactory satisfactory satisfactory 56%
BA Connect / Connect Plus a satisfactory satisfactory satisfactory 54%
Air France satisfactory satisfactory satisfactory 53%
American Airlines satisfactory satisfactory satisfactory 52%
Thomsonfly satisfactory good satisfactory 52%
Gulf Air poor good poor 50%
South African Airways satisfactory poor poor 49%
United Airlines satisfactory satisfactory satisfactory 48%
Air China satisfactory satisfactory satisfactory 47%
Air Transat satisfactory poor poor 46%
Monarch Airlines satisfactory very poor poor 41%
US Airways poor very poor poor 40%
XL Airways poor satisfactory poor 40%
Fly Globespan satisfactory satisfactory poor 37%
MyTravel Airlines b poor poor poor 35%
Thomas Cook Airlines poor very poor poor 34%
Air India very poor poor very poor 32%
Iberia poor poor very poor 27%
Full features table

Table notes

Sample sizes: Singapore Airlines (403), Jet Airways (49), Air New Zealand (270), El Al (36), Emirates (593), Qatar (109), Etihad (55), bmi (British Midland) (86), Eva Air (64), Malaysia Airlines (133), Zoom Airlines (119), Thai Airways International (148), Virgin Atlantic (1,428), Sri Lankan Airlines (62), KLM (202), First Choice Airways (161), Air Canada (277), Continental Airlines (265), Delta Airlines (132), Kenya Airways (56), British Airways (2,322), Cathay Pacific (106), Lufthansa (45), Northwest Airlines (67), Qantas (233), BA Connect / Connect Plus (52), Air France (101), American Airlines (367), Thomsonfly (183), Gulf Air (34), South African Airways (132), United Airlines (136), Air China (35), Air Transat (63), Monarch Airlines (137), US Airways (67), XL Airways (83), Fly Globespan (93), MyTravel Airlines (70), Thomas Cook Airlines (188), Air India (36), Iberia (113)

  1. Now owned by FlyBe
  2. Now merged with Thomas Cook Airlines

 

High flyers

The best performing long-haul airlines were Singapore Airlines (85%), India’s Jet Airways (84%) and Air New Zealand (80%). All got excellent or good marks for check-in, cabin staff, cleanliness, comfort, food, entertainment and value for money.

singapore air

Singapore Airlines topped our poll of long-haul airlines

The reputation of south-east Asian airlines for customer service and hospitality was confirmed by good long-haul ratings for Malaysia Airlines (68%) and Thai Airways International (66%). 

Middle Eastern carriers El Al (75%), Emirates (75%), Qatar Airways (75%) and Etihad Airways (70%) were also highly rated.

British Airways received an average satisfaction rating (57%) for its long-haul flights. BMI (70%), Virgin Atlantic (66%) and First Choice Airways (60%) all scored more highly.

Left at the holding point

If you’re travelling to a long-haul destination, give Spain’s Iberia a wide berth: a miserable satisfaction score of 27% makes it the lowest-rated airline in this category.

And if you’re flying to the United States (the most popular long-haul destination in our survey), steer clear of Air India (32%), Thomas Cook Airlines (34%) and Fly Globespan (37%).