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How to get the best deals on baby products

Best websites for baby and child products

Article 7 of 7

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

In this guide, Which? reveals the best and worst online shops for buying baby and child products.

Our most extensive online shopping survey yet asked more than 10,000 members of the public their opinions of different websites to reveal the best and worst sites for buying baby and child products.

Our results include sites such as JohnLewis.com and ToysRUs.co.uk, which have a high street presence as well as online shops. If you unlock our table below, you will be able to find out how they compare with shops that are online only – such as Amazon.co.uk – for essential products for babies and children. 

The customer score shows you the best online shops – this score combines satisfaction with how likely people are to recommend the site to a friend. Our star ratings give you a great way to compare different shops for price, deliveries, quality and ease of finding products. You'll also find out which sites you might want to think twice about ordering from.

Plus we reveal the best shops for baby clothes.

We can also reveal which site has achieved coveted Which? Recommended Provider status – an accolade given to only the very best. 

The table below is currently locked, but Which? members can log in to view the results. If you're not already a member, sign up for a £1 trial to Which? for access to this and all our online reviews.

Baby & Child - online shops rated by their customers Price
Brand Ease of finding products Availability Price Deliveries Quality Customer Score
Subscriber only content 79%
Subscriber only content 79%
Subscriber only content 79%
Subscriber only content 78%
Subscriber only content 78%
Subscriber only content 77%
Subscriber only content 77%
Subscriber only content 77%
Subscriber only content 76%
Subscriber only content 76%
Subscriber only content 75%
Subscriber only content 75%
Subscriber only content 74%
Subscriber only content 74%
Subscriber only content 74%
Subscriber only content 71%
Subscriber only content 71%
Subscriber only content 69%
Subscriber only content 64%

Using the table
Sample sizes: Sample sizes are in brackets.
Star ratings: These range from one to five - the more stars the better.
Customer score: This is based on a combination of overall satisfaction and how likely people are to recommend the company to a friend. It doesn't factor in the individual star ratings.
 

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