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Best pillow brands

By Ben Slater

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Find a comfy pillow to help you get a great night's sleep, with the help of our survey results on the best pillow brands.

Looking to buy a pillow, but not sure where to start? Our customer survey reveals the best brands.

We surveyed 3,421 Which? members about their pillows and used the findings to calculate customer scores for 19 brands, including Dunelm, Dunlopillo, Ikea, John Lewis and Tempur. 

As well as the customer scores, each brand is rated for how comfortable its pillows are, how well its pillows match the description and whether it offers good value for money. As you can see from the table below, there's a difference of 20 percentage points between the best and worst-scoring brands.

Which? members can log in now to reveal the brands in the table below. If you're not already a member, you can take a £1 trial of Which? to get instant access. You'll also gain access to all our online reviews, which include information on everything else you need to get a good night's sleep – from mattresses to duvets and mattress toppers.

Best and worst pillow brands

Pillow brands survey results
Brand Comfort How well it matched the description Value for money Which? customer score
Subscriber only content excellent excellent satisfactory 77%
Subscriber only content excellent excellent good 77%
Subscriber only content good excellent satisfactory 74%
Subscriber only content good excellent good 72%
Subscriber only content excellent excellent satisfactory 71%
Subscriber only content good good satisfactory 70%
Subscriber only content good excellent satisfactory 69%
Subscriber only content good good poor 69%
Subscriber only content good good satisfactory 68%
Subscriber only content good good good 67%
Subscriber only content good good satisfactory 67%
Subscriber only content satisfactory good good 66%
Subscriber only content satisfactory good satisfactory 64%
Subscriber only content satisfactory satisfactory satisfactory 64%
Subscriber only content satisfactory satisfactory good 63%
Subscriber only content satisfactory satisfactory good 62%
Subscriber only content satisfactory satisfactory satisfactory 59%
Subscriber only content satisfactory satisfactory satisfactory 57%
Subscriber only content satisfactory satisfactory satisfactory 57%
Sample sizes: Aldi (56), Asda (41), Debenhams (77), Dorma (62), Dunelm (370), Dunlopillo (122), Fogerty (78), House of Fraser (34), Ikea (110), John Lewis (649), Marks and Spencer (250), Sainsbury's (55), Silentnight (147), Slumberdown (41), Snuggledown (34), Soak and Sleep (59), Tempur (132), Tesco (61), The White Company (45)

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