Toshiba TVs: should you buy one?Back to advice guides
Considering a Toshiba TV? The Which? expert guide will help you decide whether the Toshiba brand is right for you.
TV reviews - browse a huge range of independently-tested TVs from Toshiba and other brands
Toshiba TVs: All you need to know
From flagship TVs with 4K resolution to basic models for your kitchen or bedroom, there's pretty much something for everyone in Toshiba's TV ranges.
Best Buy TVs - discover the models that have excelled in our unique testing.
Toshiba makes a wide variety of TVs itself, particularly its top-end models, but the Toshiba brand is also put on some TVs that are actually produced by a third-party manufacturer.
With prices sometimes below £200, Toshiba TVs are generally cheaper than sets from brands such as LG and Samsung, and that can make them a tempting proposition. However, bear in mind that you won’t always be guaranteed the best quality TV in return for your outlay, so be sure to check our TV reviews first.
"With prices sometimes below £200, Toshiba TVs are cheaper than other brands, but you won’t always be guaranteed the best quality TV in return."
Toshiba smart TV
Just like other big brands, Toshiba offers smart TV features on its televisions that can connect to the internet. Its smart TV service, called Cloud TV, has no app store and you only get a few apps pre-loaded on the TV, although there are popular services such as BBC iPlayer, Netflix and YouTube.
Toshiba has introduced some interesting features to Cloud TV, such as personalised homescreens that showcase recommended content tailored to your interests. The ‘mediaguide’ gives you extra information on the shows and films you're watching, such as cast and crew details.
The‘TV Portal’ option in the mediaguide displays programmes currently being broadcast by genre. It’s just a shame that the Cloud TV menus are often laggy and the system is quite tricky to navigate with Toshiba’s remote control.
Toshiba 3D TV
Toshiba was the trailblazer for glasses-free 3D TV in 2011 when it launched the ZL2, the world’s first large-screen TV that did not require you to wear glasses to watch 3D content. However, the TV’s £7,000 price tag - and the fact that for the 3D to work you had to be sitting in the TV’s ‘sweet-spot’ viewing position - meant that it never took off.
Toshiba now follows other big brands in offering 3D as an added feature on some of its more high-end TVs. Alongside the likes of Sony and Samsung, it uses active 3D glasses technology that usually provides a more detailed 3D picture than its passive 3D glasses alternative. For more on this, head to our What is 3D TV? guide.
Toshiba TV: model numbers explained
Toshiba’s TV model numbers are not the easiest to decipher, but basically every model name reveals basic information about the TV, such as its features or resolution.
As with other brands, the first number you’ll see denotes the screen size. So a ‘50’ would indicate that the TV has a 50-inch screen. Model names that feature a ‘W’ only have an HD-ready screen, whereas ‘L’ models offer more premium features including Full HD displays.
Any L4 or above Toshiba TVs come with smart TV. The L7 is Toshiba’s flagship range and the L9 denotes Toshiba’s new 4K televisions. Toshiba models that have a ‘D’ in their number are combi sets that feature a built-in DVD player - we’ve tested many of them in our TV DVD combi reviews.