Best digital radio brands Pure digital radios
Pure is a leading brand name in the world of digital radio
Pure is one of the biggest brands in the digital radio world. The only products produced under the Pure brand name are digital and internet radios, so it’s no surprise that it’s generally very good at making them.
Pure DAB digital radios often showcase new technologies when they're first released – Pure was one of the first manufacturers to introduce electronic programme guides, and some of its higher-end digital radios feature pause and rewind or internet radio.
Pure Tag
The seven FM/DAB/Internet radios in Pure's range including the Evoke Flow, Sensia and Siesta Flow include Pure's Tag service, which used to be called FlowSongs. With this service you can buy downloads of songs you hear on the radio with the push of a few buttons.
Future proofing
New digital radios have USB sockets, which allows them to be upgraded and protects them somewhat from future changes – this is known as 'future proofing'.
Many Pure digital radios on the market have the potential to be upgraded to receive DAB+ broadcasts in the future.
Sound quality on mid- to high-end Pure digital radios is good. We've found that some of the cheaper models don't have quite the same high quality.
Testing Pure digital radios
We've tested 20 digital radios from Pure and two of them are Which? Best Buys. However, one Pure digital radio is a Don't Buy.
To find out which Pure DAB digital radios are worth buying and which you should avoid, check out our full DAB digital radio review and test results.
The Pure EcoPlus range all sport this logo on the packaging
Green initiatives from Pure
Pure is keen to promote its green credentials, and it has a range of digital radios it has dubbed EcoPlus.
This range includes the Evoke-1S, Evoke-3, Evoke Flow, One Classic, Sensia, Siesta and Siesta Flow. All Pure digital radios in the EcoPlus range come with a distinctive oak leaf logo (right) on the packaging.
EcoPlus digital radios use less power than average when in use, and Pure claims that they're made from materials that are recycled and from sustainable sources.
They also use less power when in standby mode. All current Pure digital radios that can operate on battery power use ChargePAK rechargeable battery packs.
This helps to reduce the number of used alkaline batteries in landfill sites – and also means you're never caught short without battery power.
Pure digital radio reliability and customer views
Pure scored highly in our annual reliability survey, with 97%. So if you buy a digital radio from Pure, it’s unlikely that you'll need to get it repaired.
Pure received a Which? customer score of 74%. Pure this was the second highest customer score for digital radios in our survey.
The Which? customer score is based on how likely digital radio owners would be to recommend the product to a friend, and how satisfied they are with their model.
