Photokina 2010 Canon PowerShot SX30 IS

Canon PowerShot SX30 IS 35x zoom camera

The Canon PowerShot SX30 IS has a huge 35x optical zoom (24mm-840mm), allowing you to get close to the action even if you're stood a long way off.

It has a useful feature called zoom frame assist, that allows the user to quickly zoom out to a chosen focal length so more can be seen in the frame. 

When the zoom frame assist button is released, it then quickly returns to its full zoom so the shot can be taken.

The PowerShot SX30 has a 14.1Mp sensor that's also capable of capturing HD video at 720p resolution. There's an HDMI socket so that these files can be played back directly from the camera on an HD TV through an HDMI cable.

Photos and video are saved to an SD card, and the camera can also recognise SDXC (extended capacity) memory cards that have the potential to hold 2TB of media.

Watch our first look video review of the SX30 below

Sample images taken on the Canon SX30

The SX30 features a number of scene modes including the image distorting fish eye effect and the world-shrinking miniature effect.

We'll test the Canon SX30 in our labs soon and will publish the results alongside its SX20 and SX10 predecessors that can currently be read in our bridge camera reviews.