Best TV brands Best brands overview
About Best TV brands
At Which? we've seen a TV or two in our time. After a while you get to learn the little foibles of the TV manufacturers – and the things they are great at. In this report we detail what we have learned about each brand over time.
See our LED, LCD and plasma TV reviews for full test results on Panasonic, Samsung, Sony, LG and other TV brands.
To help you choose which is the best TV brand, we've put together pages telling you:
- The average score each brand gets in Which? TV tests
- How many Which? Best Buys each TV brand has been awarded
- Brand pros and cons
- TV brand reliability data, which is based on the real-life experiences of thousands of TV owners
- Details on key features and spec for every brand with our television model guides
Best TV brand leaderboard
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How does Which? test?
Which? tests almost 3,000 products every year, including more home technology products than anyone else. We look at new products as soon as they are announced, helping you to understand new technologies, and whether they are worth your money.
We have years of experience of carrying out thorough testing and are completely independent of any manufacturers - we don't advertise any products in our magazines or website and we buy everything we test in the lab.
We examine everything that matters across all products, including performance, features and how well they work in real life – so you'll know exactly what to expect. Our unique, comparative lab tests mean you can trust our Best Buy and Don't Buy verdicts and choose with confidence.
How Which? works out which are the best TVs
All the information in this guide is based on Which? testing of TVs from 2011 up to July 2012.
Which? tests more than 100 TVs a year and we ensure that our guides only have the models that are currently available. A panel of five experts watch the same mix of standard and high-definition programmes on every TV so we can compare results.
We back that up with technical measurements, ease of use assessments, sound quality tests and extensive power measurements.
Of all the TVs Which? tested, overall test scores ranged from 25% to 76%. A Which? Best Buy must score 66% or above.