Best TV brands Best brands overview
At Which? we've seen a TV or two in our time. After a while you get to learn the little foibles of the TV manufacturers – and the things they are great at. In this report we detail what we have learned about each brand over time. For full test results on every brand mentioned here check out our test lab TV reviews.
Best TV brands
To help you choose which is the best TV brand, we've put together pages telling you:
- The average score each brand gets in Which? TV tests
- How many Which? Best Buys each TV brand has been awarded
- Brand pros and cons
- Our assessment of the picture processing features, which can make or break picture quality
- TV brand reliability data, which is based on the real-life experiences of thousands of TV owners
- News and first look videos on the latest models - including 3D TVs and internet TVs
- Details on key features and spec for every brand with our television model guides
For more brand by brand information on the very latest TVs check out our How to buy Smart TV and How to buy 3D TV guides.
Click on the brand links in the left-hand panel to find out all this information for each of the leading flat screen TV brands. To see who tops the best TV leaderboard, log-in or sign-up to try Which? for just £1.
| Best HD TV brand leaderboard | ||||
|---|---|---|---|---|
| Position | HD TV brand | Number tested | Average score | Best Buys |
| 1 |  | | | |
| 2 | | | | |
| 3 | | | | |
| 4 | | | | |
| 5 | | | | |
| 6 | | | | |
| 7 | | | | |
For more information on the best TVs to buy, read the Which? reviews of LCD, LED and plasma TVs where you'll find full details of Which? Best Buy TVs from Panasonic, Sony, Sharp, Samsung, LG, Toshiba, Philips and more.
How does Which? test?
Which? tests almost 3000 products every year, including more home technology products than anyone else. We look at new products as soon as they are announced, helping you to understand new technologies, and whether they are worth your money.
We have years of experience of carrying out thorough testing and are completely independent of any manufacturers - we don't advertise any products in our magazines or website and we buy everything we lab-test
We examine everything that matters across all products, including performance, features and how well they work in real life – so you'll know exactly what to expect. Our unique, comparative labs tests mean you can trust our best buy and don't buy verdicts and choose with confidence.
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How Which? works out which are the best TVs
All the information in this guide is based on Which? testing of TVs in 2010 and 2011. Which? TV testing is unique.
Which? tests over 100 TVs a year and we ensure that our guides only have the models that are currently available. A panel of five experts watch a mix of standard and high-definition programmes - the same on every TV so we can compare results.
We back that up with technical measurements, ease of use assessments, sound quality tests and extensive power measurements.
Of all the TVs Which? tested during 2010 and 2011, overall test scores ranged from 31% to 76%. The average score for an LCD, LED or plasma TV is 57%. A Which? Best Buy must score 66% or above.
