We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies as per our policy which also explains how to change your preferences.

Campaigns | Misleading pricing

Misleading pricing media image 402600


  1. We wanted to bring an end to misleading supermarket pricing tactics that exaggerate discounts and manipulate shoppers.
  2. Using our super-complaint powers we called on the Competition and Markets Authority to take action against supermarkets' pricing tricks.
  3. Win! The Competition and Markets Authority agreed that action was needed and secured formal legal commitments to end dodgy pricing tactics
Take action

This campaign is now closed - sign up to help us win our next campaign

petition signatures
Help us reach 300,000