Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Campaigns | Misleading pricing

Misleading pricing media image 402600


  1. We wanted to bring an end to misleading supermarket pricing tactics that exaggerate discounts and manipulate shoppers.
  2. Using our super-complaint powers we called on the Competition and Markets Authority to take action against supermarkets' pricing tricks.
  3. Win! The Competition and Markets Authority agreed that action was needed and secured formal legal commitments to end dodgy pricing tactics
Take action

This campaign is now closed - sign up to help us win our next campaign

petition signatures
Help us reach 300,000

Recent Supporters

  • jian 14 days ago
  • GT 25 days ago
  • Sonia 2 months ago
  • VA 3 months ago
  • Margaret 3 months ago