More progress from our campaign to end misleading pricing practices. Media stories this week have all revealed that Sainsbury’s, Tesco and Asda are dropping some confusing pricing practices that we’ve raised as dodgy in our investigations.
Last year we used our super-complaint powers to call on the CMA to investigate promotional tactics that could potentially mislead consumers. There was also mention in the news coverage that the Competition and Markets Authority is weeks away from announcing further action.
While we anticipate the further announcements from the CMA, a consultation from the Government on unit pricing, and new pricing practices guidance, the announcements from these three supermarkets is a small step forward for over 200,000 people who have backed our campaign.
Our executive director, Richard Lloyd, said:
'Retailers have been pulling the wool over shoppers' eyes with dodgy discounts that just don't stack up for years. Our super-complaint called for retailers to stop using pricing tactics that mislead consumers. Sainsbury's commitment to tackle confusing offers is a victory for our campaign and we hope other retailers commit to making special offers special.'