From 16 May, direct marking companies will no longer be able to hide or disguise their phone numbers.
All cold callers will be forced by law to display their phone numbers when making unsolicited calls.
Mandatory caller display is something we called for when we first launched our Calling Time on Nuisance Calls campaign. And now, with the backing of more than 360,000 supporters, that’s exactly what we have achieved together.
Baroness Neville Rolfe, minister responsible for data protection, said:
‘The Government is committed to tackling this problem, which is why we are making it easier for consumers to report companies by forcing them to display their phone numbers.
‘We’re sending a clear message to rogue direct marketing companies. Nuisance calls are unacceptable and we will not hesitate to take action against the companies behind them.’
This change to legislation will not only make it easier for you to refuse to answer a call from a number you don’t recognise, reporting unwanted calls will be simpler too. This should lead to the regulators fining more nuisance calling companies.
Our executive director Richard Lloyd said:
‘This is another important victory in the fight against nuisance calls. With marketing firms now being forced to display their numbers when making calls, it will make it much easier for people to report them and enforcement action to be taken when companies break the law.’
If you want to help us in our continued fight against nuisance calls, please sign our petition.