The Which? task force calls for evidence from organisations and individuals on how people consent to direct marketing.
The task force, which was set up as part of the Government’s Action Plan on nuisance calls, today calls on organisations and individuals to share their views to help in its inquiry.
The aim of the call for evidence is to understand the issues surrounding consent to direct marketing and how this impacts consumers. We also want to hear about any proposed solutions and how they could be applied.
We welcome evidence from businesses that do marketing, lead generation companies, consumer bodies and also consumers like you. You can find specific questions for each of these groups in this PDF document.
You may also find the task force’s terms of reference useful, as they set out the specific issues which are within the remit of this inquiry. The deadline for responses is 14 July 2014 and should be sent to Thomas.Oppe@Which.co.uk
Consumers can also share evidence on our community website. For example, how should organisations ask for your consent to marketing activity? Your views will be crucial to the task force’s inquiry.
In more good news for our campaign, the ICO and Ofcom have announced a formal partnership to take on nuisance calls and texts.
In a win for our 81,000 supporters, the government has announced plans to strengthen laws so that it's easier for regulators to punish nuisance calling companies.