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Campaigns | Special offers

Supermarkets media image 340867
Supermarket special offers

Mission statement

Many special offers don't give shoppers a real deal and we found misleading multibuys and dodgy deals across the aisles. We challenged supermarkets to change their ways and clear their shelves of dodgy discounts.

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Our campaign asks

We want the supermarkets, Government, and enforcement bodies to 'Make Special Offers Special'.

- The supermarkets must put an end to misleading special offers

- The Government needs to make the rules for special offers simpler, clearer and stricter

- Tougher enforcement action is needed to clamp down on rule breaking supermarkets.

Five key areas for improvement:

1. Special offers should be special, not the usual price: a ratio of at least 1:2 is needed for the amount of time the offer is available at the 'now' vs 'was' price.

2. Consumers should be able to trust that products included as part of a multi-buy provide them with a better deal than before they went on offer.

3. The option for retailers to deviate from the guidance if they provide an explanation in store should be removed.

4. Retailers should not use a 'was/now' price in a specific store if the product wasn’t previously available to buy there at the higher price.

5. There should be no special treatment or exemptions for seasonal goods.

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This campaign has closed

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