Launched in 2008, InsurePink supports the Pink Ribbon Foundation, which allocates grants to breast cancer charities using money donated when buying insurance through InsurePink.
InsurePink is part of Hastings Group, which also includes insurance brands Hastings Direct YouDrive, People’s Choice, Hastings Premier and Hastings Essential. Its policies are underwritten by Advantage Insurance Company Limited, Covéa Insurance PLC and Sabre Insurance.
What does InsurePink car insurance cover?
Elements marked with a ✓ are covered as standard, those marked with a ✘ are not covered as standard. Elements marked with a £ can be added to a policy as optional extras for an additional cost.
✓ Courtesy car
Provides the policyholder with a car to use while repairs are carried out on their vehicle as part of a claim
✓ Personal accident
Covers the policyholder and passengers if they are injured in an accident
✓ Stolen keys cover
Covers the cost of replacing keys and locks in the event that your car keys are stolen
£ Lost keys cover
Covers the cost of replacing keys and locks in the event that your car keys are lost
£ No Claims Discount (NCD) protection
Allows the policyholder to make a specified number of claims over a period without affecting their no claims discount
£ Motor legal protection
Covers legal expenses for legal action you may take as the result of an accident
Does InsurePink offer the best car insurance?
Here's how InsurePink scored in our latest car insurance survey:

To help you find the best car insurance policy, Which? goes the extra mile to sort the best from the worst.
How we analyse car insurance
We analyse and rate 73 key elements of standard car insurance policies to come up with the overall policy score. We assess how important each individual element is to drivers when choosing and using a car insurance policy, and weight it accordingly when calculating our total policy score.
Initially, we score all of the product elements out of five, reflecting how competitive each provider is in this area compared with other insurers. Weightings are then applied to the higher and lower element scores to enhance/reduce their impact in the overall product score.
InsurePink's car insurance policy: is it good or bad?
We've rated hundreds of policy details and picked out the best and worst elements of this cover.
Members can log in to read our full policy analysis. If you're not already a member, join Which? and get full access to these results and all our reviews.
In detail: every part of InsurePink's car insurance rated
Table last updated in February 2022. Next update in February 2023.
How can you save money on InsurePink car insurance?
The first offer an insurer makes isn’t necessarily the best they’re able to provide - especially if you’re renewing. So, before coughing up your cash, check what other insurers are offering for comparable cover and ask if your current insurer can better it.
Carefully consider what’s optionally included in the quote. You may want the confidence of an all-singing, all-dancing policy - but certain add-ons might not be for you, or could duplicate cover you already have separately.
Where you buy your cover can sometimes make a difference to what you’ll end up paying, which is why we recommend checking prices through multiple comparison sites (where available) as well as trying them direct.
InsurePink's car insurance is available on the following price comparison websites:
- Compare the Market
- GoCompare
- Confused.com
- MoneySupermarket
- Mustard
- QuoteZone
Other ways to save when buying car insurance include the following, but InsurePink only offers multi-car discount:
✓ Multi-car discount
A discount to the premium for insuring more than one car on a single policy with the same provider.
✘ Dashcam discount
A discount to the premium fr having a dashcam installed in your car.
✘ Membership discount
A discount to the premium for being a member of an organsiation
✘ Joint car and home insurance discount
A discount to the premium for purchasing a car and home insurance policies from the same provider
Above information correct as of December 2021.
- Find out more: get a cheap car insurance quote
What is InsurePink's car insurance claims number?
If you need to make a claim with InsurePink car insurance call 0800 035 4260.
A claim can also be made online via your account or by emailing motorclaims@hastingsdirect.com
- Find out more: is it worth claiming on your car insurance?