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Selftrade investment platform review

In our review, we analyse the charges levied by Selftrade fund supermarket, suggesting which areas provide good value for money and which appear expensive.

In this article
What is Selftrade? Is Selftrade any good? What are Selftrade's charges?
Selftrade's customer views Get top money-saving tips from Which?

What is Selftrade?

Selftrade is a trading name of Equiniti, the share registrar. The platform has had a chequered past. In 2014, it stopped accepting new customers and then sent lengthy - and some argued intrusive - questionnaires to its existing customers about their financial history, threatening to suspend their accounts unless they complied.

As such, it is one of the worst performers in our survey. 

Is Selftrade any good?

Which? members can exclusively read the the results of our unique customer satisfaction survey, which reveals how customers rate Selftrade fund supermarket for seven different elements of its service.

Members can log in to read our analysis. If you're not already a Which? member, you can take a one month trial to Which? Money for £1 to get instant access to all our reviews and results.

Aspect of service
Star rating
Customer service Logged out padlock
Efficient administration Logged out padlock
Online functionality Logged out padlock
Online tools and guidance Logged out padlock
information on investments Logged out padlock
Clarity of charges Logged out padlock
Value for money Logged out padlock


A dash indicates that there were not enough respondents to our survey to assign a score. 

What are Selftrade's charges?

  • 0.3% on the first £50,000, then
  • 0.25% for values between £50,000 and £250,000, then
  • 0.15% for values over £250,000
  • There are annual Sipp and drawdown fees of £118.80 and £180 respectively.

Who is Selftrade good for?

The platform offers decent value for larger investors, but the combination of fixed and percentage fees doesn't make it overly attractive for many groups of investors.

Who is Selftrade expensive for?

Selftrade is expensive for fund-holders with smaller portfolios, right the way up to around £50,000. 

Read our comparison of investment platform charges to see how much investing with Selftrade costs for a range of portfolios.

And if you're thinking of using Selftrade to take an income from your pension in a drawdown plan, read our comparison of pension drawdown charges

Selftrade's customer views

'Everything works OK. Very easy to trade. The website is a bit clunky - too many clicks to get where I want.'

'It's very difficult to research shares on its website, and I absolutely hate the inactivity fee.'

'It provides the services that I need.'

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