Shoppers can cut the price of some goods by a quarter if they buy them online rather than on the high street.
That’s what we found when we compared the best high-street and online prices for 83 Which? Best Buy products between June and September this year. We managed to save more than GBP 1,800 by buying online.
There were particularly good website deals on digital cameras and widescreen TVs. A Sony widescreen TV for GBP 615 at Electric Warehouse, was almost GBP 300 cheaper than the best high-street deal at the time.
Another example was a Sony DVD recorder which was GBP 281 from Empire Direct. The same model was nearly GBP 90 more at John Lewis. A Nikon Coolpix 8800 digital camera cost GBP 700 at Jessops but only GBP 513 at Pixmania.
However, for some goods, online savings were small. MP3 players were, on average, just 1 per cent cheaper online; in some cases they even cost less on the high street.
If you want the best deal, shop around. Check the websites of high-street stores – some offer exclusive web deals. If a site isn’t well known, look for a customer services phone number and postal address on the site.
You can ring or email the site before you buy anything, to check details such as delivery dates and costs. And always print a copy of your order and any confirmation screens or emails.