High street chain Comet has admitted giving bogus information to shoppers about the benefits of its high-definition television (HDTV) sets.
The electrical giant ran an advert claiming its HDTV-ready TV sets would give ‘greatly improved picture quality’ for standard television broadcasts.
But the sets have better picture quality than other TVs only if the programmes are recorded and transmitted in HD format.
Comet has now admitted the claim was wrong after a consumer complained to the Advertising Standards Authority.
Comet said that while it initially believed the picture quality would be better, manufacturers had now said that it might not be so.