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Fingerprint shopping

Co-op launches 'pay by fingerprint' check-outs

Supermarket chain Co-op has introduced new technology which allows customers to pay for their groceries by using a fingerprint.

In what Co-op claims is a UK-first, three Co-op stores in the Oxford area are offering shoppers the chance to ditch their cash, cards and Pin numbers. If the trial goes well, other Co-ops may follow suit.

Customers who enrol on the Pay By Touch scheme have their fingerprint linked to their bank details so that Co-op can take payment directly from their account.

The system is already used in the US, where nearly 2.3 million shoppers have registered.

Co-op area manager Bill Laird said: ‘We are delighted to be the first UK retailer to offer a more secure and convenient way to pay. Our customers are embracing Pay By Touch because it helps them get through the checkout faster.’

Customers can sign up by enrolling on the Midcounties Co-operative website and then scanning their finger at a participating store.

The introduction of Pay By Touch follows other supermarket innovations, such as self-service checkouts, designed to get shoppers through the check-out faster and cut queues. The service comes as supermarkets have just installed chip and Pin technology.

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