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Sky announces HDTV launch in May


A widescreen television

The aspect ratio of digital TV is suited to widescreen TVs

Satellite broadcaster Sky has announced it will launch its high definition TV (HDTV) service in May.

Customers will pay GBP 299 for the Sky HD box and a Sky HD subscription of GBP 10 a month in addition to their Sky digital subscription.

Sky’s own HDTV content will include sports (ranging from Premiership football matches to England cricket internationals), films and popular shows like 24. Viewers will also be able to tune into HDTV programmes on the National Geographic, Discovery and Artsworld channels.

HDTV programmes on Sky

The news comes hot on the heels of the BBC’s announcement that it will be broadcasting this summer’s World Cup and selected Wimbledon tennis matches in HDTV.

Brian Sullivan, Sky’s Director of Product Strategy and Management, said: ‘Sky is just weeks away from an exciting new era that will transform the television viewing experience. Sky HD customers will be able to enjoy stunning picture and sound quality from the widest range of HD channels in the UK and Ireland.

‘We’re delighted that the BBC has said that its HD coverage of the World Cup will be available to all customers with a Sky HD box as a non-subscription channel.’

Anyone who has already registered their interest in Sky HD can now pre-order online while sales will open to the general public in April.

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