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Which?’s findings for online florists

Online florists vary widely in quality

Which? has found big differences in quality and value for money when it comes to ordering flowers online.

We ordered flowers – costing from GBP 30 to GBP 35 – from 15 delivery services. These included high street stores, independent florists and relay services such as Interflora.

But while some bouquets were found to be ‘stunning’ and ‘amazing’ others were a distinct letdown.

In honour of Mother’s Day later this month, we assembled a special ‘Mums Panel’ to pick the companies deserving bouquets – and those who merited brickbats.

The pick of the bunch were:

  • 10/10 – Flowers Direct ‘Citrus Combi’. Mum’s verdict: ‘A stunning bunch with the “wow” factor!’
  • 9/10 – Clinton Cards ‘Lily and Rose’. Mum’s verdict: ‘All flowers and nothing but flowers – amazing impact.’
  • 9/10 – Netflora ‘Scented Delight’. Mum’s verdict: ‘Really nice, although not that striking.’
  • 8/10 – Serenata Flowers ‘Pumpkin Pie’. Mum’s verdict: ‘Delighted to receive it. Still looked fantastic after a week.’
  • 8/10 – John Lewis ‘Anastasia’. Mum’s verdict: ‘Impressive and attractive.’

Others, though, were more of a blooming disappointment:

  • 6/10 Sainsbury’s ‘Spring Rose and Lily’. Mum’s verdict: ‘Pleasing rather than impressive.’
  • 5/10 Post Office ‘Simply Sapphire’. Mum’s verdict: ‘OK, but nothing special.’
  • 4/10 Asda ‘Citrus Splendour’. Mum’s verdict: ‘Bouquet looked lopsided and past its best. I’d be disappointed to receive it as a gift.’

For a big occasion such as Mother’s Day, it’s a good idea to order at least a week or two in advance.

Although some suppliers gave their last order date as a day or two beforehand, many said they run out of flowers or delivery slots quickly, so it’s good to get in there early.

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