British Airways has slashed fares on its short haul routes by up to 50 per cent in a direct challenge to low cost airlines.
The airline is now offering one way flights to over 65 European destinations for as little as GBP 29.
Examples of the new fares include one-way tickets from London Gatwick to Manchester, Prague, Geneva and Turin for GBP 29 while it costs GBP 32 to fly to Amsterdam and GBP 39 to travel to Venice or Barcelona.
The fares include all taxes and fuel surcharges, but there is a GBP 15 charge for passengers who do not book online.
At the same time British Airways has scrapped all non-changeable economy tickets, except on routes to Russia. Previously travellers had to buy a new ticket.
No hidden extras
The move will allow air travellers to change their flights up to midnight the day before departure for a GBP 30 administration fee.
British Airways’ Commercial Director, Martin George, said: ‘This is not a short-term gimmick, but a long term commitment to our millions of customers to offer irresistible low fares every day of the year.
‘There are no hidden extras and air travellers will receive the same excellent standards of service that are the hallmark of British Airways.’
Which? travel spokesman, Bob Tolliday, said: ‘This is good news for consumers. British Airways is now competing directly with no-frills airlines. Even better these fares include complimentary food and drink and generous checked-in baggage allowances as well.’