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Vodafone joins broadband battle

Service available to customers from January


Fingers typing on a keyboard

Mobile phone giant Vodafone has unveiled details of its £25-a-month ‘Vodafone at Home’ broadband service.

The service, which will be available to its contract customers from January, includes unlimited broadband at speeds of up to 8MB, inclusive landline calls at any time to any UK landline, as well as 25 per cent off calls to mobiles.

Vodafone said it expected the service to be available to 97 per cent of UK householders as it utilises BT Wholesale’s broadband network.

The move into the broadband market follows similar moves in recent months by firms including Carphone Warehouse, Orange and BSkyB.

Broadband battle

The effect of the new offerings have already been felt by BT. The telecoms giant said yesterday that its share of new broadband customers fell from 30 per cent to 25 per cent in the three months to September 30.

Vodafone said the service meant customers would get the convenience of bills for mobile and fixed communications from the same company. The broadband offer is based on an 18 month contract, which is separate from the user’s mobile phone deal.

Vodafone At Home customers will also be able to buy a half-price Vodafone Mobile Connect USB Modem – costing £58 – so that they can use Vodafone’s 3G broadband network from their laptop wherever they are. They’ll also have to pay a monthly fee of £29 to use Vodafone’s 3G broadband network.

Nationwide coverage

Tim Yates, Director of Vodafone UK’s Consumer Business Unit, said: ‘The way we’re packaging and delivering Vodafone At Home ensures our customers get the best experience when they buy broadband.

‘With our managed roll-out and commitment to customer service we are confident that we will be able to manage demand.

‘By working with BT we will be providing a market-leading mix of quality, value and service. Vodafone at Home will provide nationwide broadband coverage from day one, as well as offering the flexibility and convenience of going wireless at home and being able to access the internet on laptops when out of the home on Vodafone’s 3G broadband network.’

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