Supermarket chain Asda is recommending customers save energy and help the environment by washing its clothes at a lower temperature.
Wash instructions on all items of George clothing will recommend dropping from 40 degrees to 30 degrees starting from March.
Each year Asda sells 237 million items of George clothing and it says that washing the clothes at lower temperatures could bring about ‘significant energy and financial savings.’
The supermarket’s technical team says its been able to reduce washing temperatures because of modern detergents and state-of-the-art washing machines.
George’s Technical Director, Paul Wright, said: ‘By simply following our revised washing instructions not only will customers be saving themselves money but they can also do their bit for the environment at the same time.
‘We are also encouraging customers to save even more energy by switching off the tumble dryer and hanging clothes to dry and letting nature do the job for them.’
The move has been welcomed by Tamara Mauro-Trujillo of the Energy Saving Trust.
She said: ‘If all the garments sold by ASDA in 2006 were washed at 30 degrees instead of higher temperatures, £200,000 could be saved in electricity costs.
‘This would save enough electricity to run 5,300 TVs for a year and would save enough CO2 to fill 4,600 double decker buses.’