One in eight men would consider swapping their partner for an iPod or the latest widescreen TV, a new survey has found.
The GfK NOP survey of 1000 UK adults revealed that 13 per cent of men would think about dumping their partner for the latest ‘must-have’ gadget.
But only six per cent of women said they would trade their relationship for sought-after electrical goods such as the latest iPod, widescreen TV, home cinema system or fridge freezer.
The survey was carried out for price comparison service 60207. Its Managing Director, Nick Mearing-Smith, said: ‘While the vast majority of us would prefer to cuddle up in the arms of a loved one, it would seem that for some men the words ‘I think you love that TV more than me!’ aren’t too far off the mark.
‘It just goes to show how highly some people value having the latest HD TV or home cinema system and the lengths they will go to get it.’