Britons are expected to become Europe’s biggest spenders on wine within the next three years, according to the world’s largest wine fair.
Experts at Vinexpo predict UK wine sales will reach nearly £5.5 billion by 2010 – putting Britain ahead of France, Germany and Italy.
But by 2010 we’ll still drink less wine than the world’s top four – France, Italy, the USA and Germany.
Part of the reason for the UK’s rise to the top of the wine spending league is that the average bottle of wine costs £3.11p – more than in most European countries.
Red and rosé
Other figures show that British wine drinkers guzzled nearly 1.7 billion bottles of wine in 2005 – equivalent to nearly 27 litres per person – and more than half of that was red wine.
However, rosé wine has also enjoyed a surge in popularity and consumption rose by more than 60 per cent since 2001.
Australia has also overtaken France as the UK’s number one wine supplier and we’re also drinking more US and South African wines than ever before.