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Coca Cola stays best seller

Soft drink is UK's best selling grocery brand



Coca-Cola has held onto its position as the UK’s best-selling grocery brand, figures out today show.

The soft drinks giant enjoyed a 5 per cent sales increase which pushed sales of Coke, Diet Coke and Coke Zero to £942.3 million last year.

Bread firm Warburtons came second with sales of £514.3 million – up 17.7 per cent on the previous year.

Innocent drinks saw the biggest popularity surge of 2006, with sales up nearly 140 per cent to £96.2 million.

Danone Bio Activia was the second fastest growing brand, with sales up 77.2 per cent to £97.9 million.

The data was compiled for trade magazine Checkout by market analysts AC Nielsen.

Healthier choices

It was gathered from checkout scanners at more than 74,000 stores representing all the major food and convenience chains in Britain.

Walkers came in third place with sales of £424 million while bread firm Hovis is in fourth place after a 16 per cent sales rise.

Cadbury Dairy Milk came in fifth place after suffering a 2.5 per cent sales drop.

Other grocery brands which saw their sales fall were Pepsi – down 4.8 per cent to £216.3 million; Muller Light down 18.6 per cent to £112.1 million; Birds Eye frozen ready meals down 21 per cent to £85.5 million and Chicago Town frozen pizza down 17.9 per cent to £65.8 million.

Checkout editor Fiona Briggs said the data showed consumers were opting for healthier choices.

‘Brands which have performed really well have largely done so on the back of either development into healthy, wholesome lines or the removal and reduction of nasties such as saturated fats, salt and artificial additives,’ she said.

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