Satellite giant Sky is preparing to launch some of its most popular programmes as a subscription service on digital terrestrial television.
It says the line-up of channels on the new service will offer a range of content including sports, movies, entertainment and news.
The sports service will include live coverage from the Barclays Premiership and other top events.
Viewers will pay a monthly subscription to receive the new channels through a normal TV aerial, with a new set-top box, rather than satellite or cable.
The service is due to launch this summer but first must be approved by telecoms regulator Ofcom.
Sky says it will reveal full details, including pricing and the complete channel line-up, closer to launch.
Sky Three, Sky News and Sky Sports News will disappear from Freeview to make way for the new channels.
The new channels will use MPEG4 compression technology which will enable Sky to broadcast four 24-hour video streams in place of the three Sky channels currently available.
Customers will need to buy a new set-top box that includes the relevant technology and Sky hopes a range of manufacturers will start making receivers once the service launches.
The new service Mike Darcey, Sky’s Chief Operating Officer, said: ‘We look forward to bringing some of Sky’s most popular content to digital terrestrial viewers. This will give families more choice and increase the availability of leading content and channel brands.’