Apple has begun selling its new set-top box which allows people to watch films they have downloaded from the internet on their home TV.
Apple TV comes with a 40GB hard drive to store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each.
Apple says that users will be able to choose from over 400 movies and 350 TV shows in near DVD quality from its iTunes website, as well as 5,000 music videos and 100,000 podcasts.
The entertainment giant says that Apple TV ‘easily connects’ to almost all modern widescreen televisions.
The company’s Senior Vice President of Worldwide Product Marketing, Philip Schiller, said: ‘Apple TV is like a DVD player for the Internet age—providing an easy and fun way to play all your favourite iTunes content from your PC or Mac on your widescreen TV.
‘Apple TV allows you to wirelessly play your content from your PCs or Macs using your existing WiFi network as well as the newest and fastest version of WiFi.’
Apple TV, including a remote, costs £199 and is available from the Apple’s online store, as well as its retail stores and authorised stockists.
Apple retail stores will also offer hands on workshops and demonstrations of Apple TV’s features.