A whisky bottle believed to be the lightest on the market is set to launch in the UK.
It is made with less glass than usual to bring the weight down from 350 grams to 298g excluding the liquid.
The Co-op is launching the 70cl bottles of own-label Scotch whisky next month.
It will then phase in the lighter weight, more eco-friendly packaging for its own-label gin and vodka.
The change will cut the amount of glass used in the retailer’s spirits bottles by around 20 tonnes per year.
Guy McCracken, food retail chief executive at the Co-operative Group, said: ‘We are delighted to be the first retailer to bring this innovative product to market.
‘This is an important milestone, which marks a new phase in our drive to advance waste minimisation and packaging reduction.’
Nicola Jenkin, project manager for the Government-funded Waste & Resources Action Programme, called on other retailers and brand owners to use lighter-weight glass bottles.
‘The new bottle is a real landmark in packaging design,’ she said.
‘A sub-300 gram spirits bottle has set a new ‘best in class’ standard for the sector, so the achievement is very welcome news.’
Around 1.5 million tonnes of glass end up in UK landfill sites every year, the retailer said.
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