Customers at a top British restaurant will listen to iPods while tucking into their food.
Chef Heston Blumenthal says the Apple music players will help heighten the flavour of a new dish called Sound of the Sea.
Diners at his three Michelin-starred Fat Duck restaurant will listen to a recording of breaking waves while they eat.
The sound of the sea dish is made of seafood and edible seaweed served on a sand-like tapioca mixture.
‘I did a series of tests with Charles Spence at Oxford University three years ago, which revealed that sound can really enhance the sense of taste,’ Blumenthal told Square Meal magazine.
‘We ate an oyster while listening to the sea and it tasted stronger and saltier than when we ate it while listening to barnyard noises, for example.’
Sound of the sea is just one new dish set to appear on the menu of the Berkshire-based Fat Duck.
Also in the pipeline are whisky-flavoured sweet gums served up on a map of Scotland, and a silver rosebush sculpture adorned with edible crystallised rose petals.
Later this year diners will be sent a pair of 3D glasses and sweet-scented atomiser spray when they make a booking.
Blumenthal is also looking at creating more dishes based on historic British cuisine.
He told Square Meal: ‘We should be championing British food culture. In the 18th century, it was the French who came to England to learn how to roast meats.
‘Throughout the 18th and 19th centuries, there was a very complex and involved food culture in this country – particularly in the homes of the elite – and that has been buried over time.
‘I would really like to see some of the old dishes from those times brought back.’
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