BT said today it had leapfrogged Virgin Media to regain its position as the UK’s leading broadband provider.
BT, which lost the top spot more than a year ago, said it had 26 per cent of the market with 3.66 million broadband customers.
The group also reported a 15 per cent improvement in full-year profits to £2.49 billion, following a stronger-than-expected end to the year.
BT Retail added 245,000 broadband customers in the three-month period to the end of March, in addition to the 195,000 customers gained through the recent acquisition of PlusNet. That meant BT Retail’s broadband revenues rose by 28 per cent to £259 million.
Ian Livingston, CEO of BT Retail, said: ‘I am delighted that we have regained the top slot as the nation’s favourite broadband retailer.
‘Customers have shown what they clearly want: innovative products and services offering great value that are easy to use and deliver the exciting opportunities that broadband can provide.’
Competition in the broadband sector has been intense, with cut-price deals from TalkTalk firm Carphone Warehouse, as well as new offers from BSkyB and the creation of Virgin Media following the mergers of NTL, Telewest and Virgin Mobile.
BT is also in the process of launching BT Vision, which involves a set-top box providing programmes on-demand via broadband. BT hopes its payment on demand charges, rather than subscriptions, are a selling point to new customers.