Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Google voted UK’s favourite brand

Online stores Amazon and eBay also do well


Screenshot of Gmail illustraing email tips

Useful ideas to improve your email efficiency

Google is the UK’s favourite brand while Pot Noodle is the least liked, according to a new poll out today.

Online retailers Amazon and eBay also featured in the top five of Marketing magazine’s annual league table.

Meanwhile, McDonald’s, AOL and Sunny Delight followed Pot Noodle at the bottom of the list.

The survey of 2,412 consumers reflects the rise of technology companies as strong consumer brands, according to Marketing.

‘Easy-to-use technology’

Traditional brands such as British Airways, Coca Cola and Heinz featured further down the top 10 favourites.

Internet retailer Amazon jumped from 17th position in 2006 to third place in this year’s survey, while supermarket chain Tesco dropped from second to fourth place.

Marketing magazine editor Craig Smith said the best loved brands of 2007 provided easy-to-use technology.

‘In contrast the least popular brands such as McDonald’s and Pot Noodle have a polarising effect – hated by the nation’s self-appointed food police, they can remain in good shape for as long as they keep a loyal core of customers,’ he said.

Best-loved brands

The top 10 best-loved brands are as follows, with their 2006 position in brackets:

  1. Google (1)
  2. Nokia (3)
  3. Amazon (17)
  4. Tesco (2)
  5. eBay (4)
  6. British Airways (9)
  7. Coca Cola (7)
  8. Persil (5)
  9. Heinz (37)
  10. O2 (15)

The bottom 10 according to Marketing are as follows, with 2006 positions from this league table in brackets:

  1. Pot Noodle (1)
  2. McDonald’s (4)
  3. AOL (-)
  4. Sunny Delight (9)
  5. Novon (3)
  6. The Sun (10)
  7. Man Utd (12)
  8. The Star (8)
  9. 3 (7)
  10. Irn Bru (51)

© The Press Association, All rights reserved.

Back to top