Britons’ growing taste for organic is extending to beauty products, research out today says.
Around 200 new organic and ‘all natural’ toiletry goods have launched in the UK already this year.
That figure more than doubled the 73 organic beauty products launched during 2006, market analysts Mintel said.
The UK accounts for 19 per cent of this year’s global organic and all-natural beauty product launches.
A growing interest in organic food and drink is said to be fuelling demand.
Mintel head consultant for cosmetic research Nica Lewis said: ‘We are likely to see more of these beauty products in our supermarkets and department stores over the next few years, as consumers demand not only organic but ethically-sourced products with a minimal carbon footprint.’
The UK has seen the largest increase in new organic and natural beauty product launches of any European country, according to Mintel’s database which monitors new products worldwide.
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