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Supermarket predicts healthier eating habits

Tesco says we'll eat more fruit and vegetables


The nation’s eating habits will get even healthier over the next decade, says Britain’s biggest supermarket.

Fruit and vegetables will make up a bigger share of consumers’ shopping baskets, according to Tesco.

Bio yoghurts and other [‘functional’ dairy products will become more popular.

And shoppers will be more likely to pick out seasonal foods and British produce.

Buy British

Tesco‘s predictions follow a poll of over 2,000 people, which found 65 per cent already ate five portions of fruit and veg per day.

More than half (53 per cent) sought out products which were good for their health. And 60 per cent said they tried to buy British food.

Tesco commercial food director Carolyn Bradley said: ‘In 10 years time the nation’s diet is likely to look very different to what it looks like today.

‘We’ll be far more adventurous than ever before and open to try new and unusual things, but the demand will be for them to be healthy foods.’

The online poll of 2,034 people was carried out by market researchers Ipsos MORI for Tesco earlier this month.

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