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Sweet success for honey sales

But popularity of marmalade is falling


Honey continues to push ahead of marmalade as Britons’ preferred sweet spread, latest figures show.

The growing popularity of natural and organic food helped increase honey sales by 14 per cent between 2004 and 2006.

Meanwhile, marmalade sales fell by 10 per cent over the same period, according to market analysts Mintel.

By 2006, honey had a 26 per cent share of the sweet spreads market following jam at 35 per cent.

Peanut butter

Marmalade trails in third place at 21 per cent, while peanut butter, chocolate and nut spreads, fruit curds, syrup and treacle make up the rest.

Consumer spending on honey hit £67 million last year compared with jam at £89 million and marmalade at £52 million.

Mintel senior market analyst Julie Sloan said: ‘Honey sales have done particularly well in recent years, as it has successfully highlighted its all natural credentials, making the most of Britain’s recent obsession with all things natural and organic.’

Peanut butter – which Mintel classes as a ‘sweet spread’ – saw sales dip between 2004 and 2006 due to health issues and fears about nut allergies.

The entire sweet spreads market is due to rise by just £1 million this year as products struggle against the demise of breakfast in the home, Mintel said.

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