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Microsoft crowned the UK’s number one brand

It pips Coca Cola and Google for accolade

Microsoft has beaten Coca-Cola to scoop the title of the UK’s number one brand, according to a poll out today.

The technology giant held on to its crown as the public’s top ‘superbrand’.

Coca-Cola came second followed by internet search engine Google in third place.

In a separate assessment, media and marketing experts put Google in the number one slot followed by Apple.

Top 10 brands

Stephen Cheliotis, Chairman of the Superbrands Council which carried out the research, said: ‘The UK public clearly love Microsoft which performs strongly amongst all consumer groups, although relative newcomer Google is becoming a major challenger for that elusive number one slot.’

The Superbrands Council is a group of marketing, advertising and media experts.

Members rated a list of 1,450 brands according to quality, reliability and distinctiveness.

Of these, the 725 highest-scoring brands were assessed by 3,265 consumers surveyed by YouGov researchers.

This survey was used to create the list of top ‘superbrands’.

Here are the top 10 brands of 2007-08, as voted for by 3,265 members of the public:

1. Microsoft

2. Coca-Cola

3. Google

4. BBC

5. BP

6. British Airways

7. Lego

8. Guinness

9. Mercedes-Benz

10. Cadbury

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