Mobile giant O2 has played down reports it is on the brink of winning exclusive rights to sell Apple’s iPhone in the UK.
Speculation has grown in recent weeks over which mobile phone operator would secure the much sought after deal.
It was initially thought that Apple would sign a Europe-wide agreement with one company, which many thought would be Vodafone.
That would have mirrored the set up in the US where AT&T has exclusive rights to the sell the iPhone.
But it’s now thought that Apple will go with different mobile operators in different countries.
Earlier this week reports suggested that T-Mobile had won the contract to sell the phone in Germany. A German paper said the phone would go on sale on 1 November for around £300.
Now various reports in the British press say that O2 has been chosen to sell the phone in the UK, with the iPhone hitting shops in time for Christmas.
But an O2 spokesman said there was no deal in place between and that every operator had been speaking to Apple.
Apple also refused to comment on the reports.
More than half a million phones were sold in the US last weekend after the iPhone was launched on Friday.
Which? researcher Jon Barrow said: ‘We’re looking forward to testing the iPhone, surely the most talked about handset of all time, and hope to publish our findings in the near future. As to the rumoured link up with O2 this December, we’ll be interested to see how much consumers are charged to get their hands on the iPhone. In the States it costs $499 – $599 which is hugely expensive and we’re keen to see whether consumers taking out long contracts will have their handsets subsidised as usually happens in the UK.’