Satellite broadcaster Setanta is to launch a sports news channel on Virgin Media’s digital TV platform.
The channel will help fill the hole left when Sky Sport News was pulled from the cable platform in March.
It was a one of a number of Sky channels which disappeared following a row over how much Virgin paid Sky for the channels.
Setanta Sports News is expected to launch soon and will be free to all of Virgin Media’s three million subscribers.
It will provide breaking news, comment and analysis from across the world of sport.
Michael O’Rourke, co-founder of Setanta Sports, said: ‘Setanta Sports News will engage directly with fans on their level and bring them stories and issues that really matter to them.
‘It will be a powerful new voice in sports news. With a full spectrum of live location reports, interviews, studio-based experts and discussion shows, this is a channel with genuine appeal to real sport fans.’
Virgin Media is also launching a new internet sports portal on Monday which will screen free highlights from all Barclays Premier League, Coca-Cola Championship, League 1 and League 2 matches.
The site will feature Southend footballer and comedian, Terry Alderton, presenting video commentary and news and views.
It has also lined up a series of columnists to write for the portal – including Kelly Dalglish, Eddie Irvine, Andrew Castle, Mike Catt and Alistair Cook – covering sports from rugby to golf and motor sports.