Online shopping in the UK has reached an all time high – with monthly sales in July breaking the £4 billion barrier for the first time.
Sales for the month were £1.86 billion higher than in July 2006 according to the Interactive Media in Retail Group (IMRG), the industry body which represents e-retailers.
It said several factors contributed to the surge in online sales including the wet weather.
This encouraged people to shop online while those who were hit by the severe flooding also turned to the net to replace water-damaged goods.
Other factors behind the increase included the growth in domestic broadband and shoppers becoming more confident in using the internet.
The highest sales growth was in the electrical goods sector.
Ulric Jérome of online store Pixmania said: ‘June and July are key months for sales of electrical products on the internet, as people buy electronic items for their summer holidays – digital cameras, MP3s, laptops etc.
‘Since the beginning of the year we have seen that confidence in internet shopping has reached a very high level in the mindset of consumers.
‘Our feedback shows that most UK customers are now coming directly to our web shop without first shopping or looking around in high street stores.’