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BT buys Waitrose broadband operator

It snaps up Brightview in £15.8 million deal


laptop on table being used

BT has bought internet service provider (ISP) Brightview in a deal worth £15.8 million.

The ISP, which was set up in 2001,  operates the brands Madasafish and Global Internet, as well as Waitrose’s broadband offering.

In June Waitrose was voted the UK’s top broadband provider in the first ever Which? awards. Global Internet is also another one of our Best Buys.

Best Buys

Brightview currently has around 62,000 broadband customers and  is also working with the John Lewis Partnership to launch its new ISP and telephony service under the ‘GreenBee’ brand.

BT Retail Chief Executive, Ian Livingston, said: ‘BT already provides the UK’s most popular and best-performing ADSL broadband service.

‘This acquisition will ensure that Brightview’s customers can benefit from our market-leading services, resources and technology development as well as the excellent customer service they’re already receiving.

Telecoms takeovers

Which? technology expert Ceri Stanaway said: ‘There seems to be an increasing trend for big telecoms companies to buy up smaller ones – we hope this doesn’t end up having a detrimental effect on consumer choice.

‘We also hope that the performance of Waitrose and Global, two of our Best Buys in our regular broadband satisfaction surveys, holds strong following the takeover by BT, which doesn’t perform as well in our surveys.’

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