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Call for real ale to be more female friendly

Camra says most women have not tried it in a pub

Brewers and pubs must do more to make real ale more female-friendly, a campaign group said today.

About 80 per cent of women have never tried the drink in a pub, according to the Campaign for Real Ale (Camra).

The group wants the ale industry to adopt a more female-focused marketing drive.

Around 25 per cent of Camra’s 87,000 members are now women.

TV adverts

Paula Waters, the group’s first chairwoman, said: ‘When is the last time you saw any press or TV advert for beer which is meant to attract women?

‘At best they are inoffensively aimed at men and at worst they are downright patronising to women.’

Ale sold in shops enjoyed an 8.4 per cent sales upturn over the past year, according to independent research released last month by TNS Worldpanel.

That followed a 0.2 per cent decline over the same period the previous year.

The annual Great British Beer Festival organised by Camra is held at Earl’s Court in London from today until Saturday.

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